Please use this identifier to cite or link to this item:
https://mt.osce-academy.kg/handle/123456789/110| Title: | From Borat to Expo: Kazakhstan’s Nation Branding as Soft Power |
| Authors: | Serikov, Ayan |
| Keywords: | Nation branding Kazakhstan |
| Issue Date: | 2017 |
| Abstract: | Borat destroyed Kazakhstan’s soft power. Wait, how could someone destroy what did not exist?! For the newly emerged and developing countries as Kazakhstan the role of soft power is vital. Soft power is power of attraction. It should be managed and controlled by the government and the people of a country. Today both developing and developed countries use nation branding in order to enhance their attractiveness. One of those nation branding projects was EXPO 2017 “Future energy” in Astana. |
| URI: | https://mt.osce-academy.kg/handle/123456789/110 |
| Appears in Collections: | 2017 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Ayan Serikov.pdf Restricted Access | 359.29 kB | Adobe PDF | View/Open Request a copy |
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